Generations create vastly different consumer groups, which the furniture industry has in general overlooked when developing and executing their design strategies. Knowing the value of each generation as distinct and unique customers is vital for success.
A diverse group in how they shop, where they shop and how they spend their money, Generation Y’s purchasing habits will bring about an even greater shift to multiculturalism in retail throughout the country.
The evolving consumer in all generations will not be easy for furniture retailers to understand or master. Consumers are increasingly proactive in their purchasing decisions.
Triangle Furniture Design strives to define this “contemporary consumer” to retailers and manufacturers, and therefore enhance how we as an industry recapture the attention of our consumers.
